Ted Adler
on

I founded Union Street Media in 1999 from my dorm room at Middlebury College. We are now a 30+ person growing web development shop in Burlington, VT. Our clients are in a broad range of industries with a particular focus on websites for realtors. Outside of the working world, I am a Board Member of Vermont Public Radio, Spectrum Youth Services, the Vermont Business Roundtable and the Greater Burlington Industrial Corporation. I was the Vermont Chapter President of the Middlebury College Alumni Association from 2001 through January 2007, and on the Executive Board of the MCAA during that time as well.

Union Street Media Partners with GBAR

The Greater Boston Association of Realtors® (GBAR) and Union Street Media, a leading provider of websites and internet marketing services for the real estate industry, are pleased to announce a new partnership to help GBAR members generate more business online and save money in the process.

Any self-identified GBAR member that signs up for a new website with Union Street Media will receive the first month of web services for free.

“With over 90% of home searches beginning online according to the National Association of Realtors®, it is important that our members are focusing their marketing efforts on the web,” said John Dulczewski, GBAR Executive Director. “We want to help our members get a high performing, easy to use website at an affordable price and feel that Union Street Media is a great partner for both us and them.”

Union Street Media offers three website packages: Enhanced, Premium and Custom. Enhanced is perfect for savvy self-starters who want to leverage Union Street Media’s powerful property search system, while saving money by inputting content themselves. Premium includes a Project Manager that helps every step of the way, a series layouts which are customized to the clients’ brand, development of a custom site map, layout of internal site pages, implementation of a mobile-friendly version of the site and sold property search. Custom sites include all Premium capabilities and are developed from scratch to meet specific branding guidelines of larger offices.

A sampling of existing GBAR members and Union Street Media clients include Avenue3 Real Estate in Cambridge; The Higgins Group, Realtors® in Lexington; Rutledge Properties in Wellesley; Shanahan Real Estate in Winchester; and Boston City Side Realty in South Boston.

When it comes to Internet Marketing, Union Street Media has three packages as well: Basic, Dedicated and Comprehensive. All three Internet Marketing packages are available to any Union Street Media client regardless of which website package they have chosen. Basic provides clients with professional search engine optimization at a reasonable price with Union Street Media doing work behind the scenes on the clients’ behalf each quarter. Dedicated matches clients with an Internet Marketer who helps them aggressively pursue top search engine placement every month by collaborating on content creation. Comprehensive works for clients that want to give top priority to generating online leads, but have limited time to invest in content creation.

Many Comprehensive clients also take advantage of Union Street Media’s partnership with Hubspot (www.hubspot.com), a Cambridge-based company industry leader in SEO, lead nurturing, and lead intelligence tools. Union Street Media integrates the two companies’ software to get granular insights into site visitors’ behavior and then takes action to capitalize on those findings.

“We are thrilled to sign this partnership with the GBAR to help Realtors® generate business and to improve the quality of real estate search in the Boston area,” said Ted Adler, Union Street Media’s Founder and President. “Since we signed our first partnership with the Vermont Association of Realtors® in 2002, we have helped our Realtor® clients navigate the changing role of consumer behavior as it pertains to the online world. Many of our clients are the top performing Realtors® in their market and we’re proud to know that our websites and internet marketing strategies are a big part of their success.”

Diane Higgins, broker-owner of The Higgins Group, Realtors® summed it up, “We decided on Union Street Media because of the value they offered with their product. The Union Street Media team helped us better position ourselves for the future. They told us what we needed to do and walked us through every step. They worked with us continuously after the site launch. We are actually generating additional business because people are finding our website and have really enjoyed the new look and feel.”

Contact us to find out more about this offer!