Image via CrunchBase, source unknown
If your web marketing strategy incorporates search engine advertising and you want to reach consumers wherever they are: good news. Google is now setting up mobile-specific segmenting options that reach the G1 and iPhone operating systems only.
So, for example, if you have mobile real estate web templates enabled on your site, you can set up an ad campaign targetted at a mobile audience. And only pay for those who click through.
If you’re in ecommerce or retail, Google notes that “last Christmas, the iPhone drove more traffic to Google.com worldwide than any other mobile platform.”
One of the advantages of mobile search marketing is that you’re reaching a customer exactly when they are looking for something. Not when they’re at work or at home or tethered to a laptop. Right when they want to find something. Combine this with geo-targetting and things can get pretty interesting.
See also: Joel Burslem’s Future of Real Estate Marketing blog where he gives this practical tip to real estate marketers: “…create unique campaigns with mobile-ready landing pages as well as mobile-specific calls to action (e.g. “Call 1-800-XXX-XXXX for help with your home search”).”