Portfolio
Adam Dow
Custom Real Estate Website
Adam Dow is a well-known real estate agent that serves New Hampshire’s Lakes Region. A native of Wolfeboro, Adam jokes that he was on the slopes at the age of three and in the boat before he could talk. His childhood and love of the Lakes Region informs much of his work today; he even takes clients out on his boat to enjoy the lake and visit different properties. Adam Dow’s designations are impressive. He worked as a partner at a managing system consulting firm, where he regularly dealt with marketing strategies, client and technical support, and contract negotiations. Adam Dow is recognized by the National Association of Realtors as an Accredited Buyers Representative, and he is a member of Keller Williams’ Luxury Homes International.
Adam Dow teamed up with Union Street Media in 2013 to deliver a beautiful website with sophisticated navigation and advanced conversion tools.
We identified five overarching goals for Adam Dow’s new site and future business:
- Promote brand of local expertise and establish Adam Dow as an expert in real estate
- Increase Adam Dow’s placement in local search engine results pages
- Advance Adam Dow’s web authority and overall online presence
- Highlight existing search options more effectively
- Develop property search tools to increase conversion rates and improve user experience
We achieved these goals with the following solutions:
- Visually striking design and organized layout of a well-organized website
- Active SEO campaign created and managed by a team of our Internet Marketers
- Ongoing keyword research and Google Analytics campaign with regular progress reports
- Advanced search tools that enable users to save specific properties and searches
- Daily new listings notifications sent to clients via email about saved properties
- Optimized neighborhood and content pages that improve search engine visibility
- Prominent display of listings with strategically placed calls to action