Portfolio
Brian Boardman
Real Estate Website
http://www.brianboardmanvt.com
Brian Boardman has a passion for excellence that stretches into both his personal and professional life. He began his career on Wall Street in New York City and worked for over 10 years as a currency trader. In 1991, Brian Boardman moved with his family to his hometown of Burlington, Vermont to pursue a career in real estate; he joined the family business of Coldwell Banker Hickok and Boardman Realty. Since he became owner, the real estate office has leapfrogged over the competition to rank as one of Vermont’s most prominent real estate agencies. Brian Boardman works with a diverse set of clients with a wide range of needs; he handles everything from luxury properties to condos to country properties.
We also produced a biographical video for his website in 2009 that captures his personal flare, depth of knowledge, and love of Vermont. Needless to say, Brian Boardman’s success continues to build year over year.
We identified six overarching goals for Briand Boardman’s new site and future business:
- Enhance Brian Boardman’s brand of luxury with visually striking imagery
- Increase conversion rates from both new and returning site visitors
- Improve overall user experience and navigability
- Advance Brian Boardman’s placement in local search engine results pages
- Expand Brian Boardman’s online presence and web authority
- Develop new tools and features to streamline the property search process
We achieved these goals with the following solutions:
- Sophisticated website with organized layout and beautiful design
- Advanced conversion tools and strategically placed calls to action
- Inventive approach to search tools with listings based on location, lifestyle, and architecture
- Active SEO campaign created and managed by our team of professional Internet marketers
- Continuous keyword research and ongoing Google Analytics campaign with monthly reports
- On-domain blog designed to educate prospective clients and maximize web presence
- Optimized neighborhood and content pages to increase search engine visibility