Portfolio
Campion and Company
Custom Real Estate Website
Campion and Company first entered the Boston real estate market in 2007. Boston’s real estate market usually proves to be a complex and difficult (albeit highly rewarding) beast, but Campion and Company enjoys the challenge. They set out to become the dominant player in Boston’s high-end real estate market. The company is headed by Tracy Campion, the #1 Broker in Massachusetts since 2001, and closed over $1 billion in sales during its first five years.
With that success under their belt, Campion and Company reached out to Union Street Media in 2013 to launch their new site.
We identified four overarching goals for Campion and Company’s new site and future business:
- Establish online brand of luxury that focuses on customer service
- Increase Campion and Company’s position in major search engines
- Maximize Campion and Company’s online authority and web presence
- Develop new tools and features to streamline efficiency and improve user experience
We achieved these goals with the following solutions:
- Sophisticated layout and design of a responsive site
- Active SEO campaign managed by our team of Internet Marketers
- Extensive keyword research and Google Analytics campaign
- On-domain blog for website optimization and increased web authority
- Daily updates on new listings based on search criteria for prospective clients
- Advanced search tools that allow homebuyers to save specific properties
- Optimized neighborhood pages that increase search engine visibility