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Carey and Giampa, Realtors
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Carey and Giampa, Realtors was founded by Patrick Carey and Jim Giampa in 1991. Today, the office boasts close to 50 agents across four offices throughout New Hampshire. The agency also serves the states of Maine and Massachusetts. The company’s independent status allows its agents to customize marketing efforts for each property it represents. Flexibility and creativity are the basis of their approach to the real estate industry. Carey and Giampa, Realtors has generated more than $1 billion in sales, maintains close ties to the community; it supports local organizations like the Portsmouth Chamber of Commerce and the Portsmouth Music Hall.
Carey and Giampa, Realtors reached out to Union Street Media in 2012 to build a new site for continued lead generation and overall success.
We identified six overarching goals for Carey and Giampa, Realtors’ new site and future business:
- Promote online brand of professional and individualized customer service
- Integrate four separate New England MLS feeds into a single site
- Integrate Barefoot Rentals API for rental clients’ queries
- Increase Carey and Giampa, Realtors’ position in local search engine rankings
- Maximize Carey and Giampa, Realtors’ web authority and online presence
- Develop new tools and features to generate leads and attract new agents
We achieved these goals with the followings solutions:
- Sophisticated layout and organized design of a robust and engaging site
- Mobile-friendly site designed for multiple client devices
- Active SEO campaign created and managed by our team of professional Internet Marketers
- Extensive keyword research and ongoing Google Analytics campaign with quarterly reports
- Advanced property search tools that allow homebuyers to save specific searches
- Recommended search categories that streamline searches and improve user experience
- Daily email updates to clients about saved properties for increased lead generation
- Optimized content and neighborhood pages to improve search engine visibility