Portfolio
Carlson Real Estate
Custom Real Estate Website
http://www.stowevermontrealestate.com
Carlson Real Estate does business in the heart of Vermont’s most sought after land: Stowe, Vermont. Coldwell Banker Carlson Real Estate boasts a long and impressive history. Peggy Smith, Carlson Real Estate’s lead broker and owner, founded the business over 30 years ago to serve the people of her community. Her staff has a combined experience of over 100 years in real estate. That amount of experience means that Carlson Real Estate employs an extensive knowledge of the land, the law, and the culture. Bottom line: they needed a website that would stand head and shoulders above the crowd. This website needed to reflect regional prestige and outshine its competitors.
When Carlson approached Union Street Media in 2013, we started directly down the most obvious path: make something beautiful, optimize the hell out of it, and maintain it like a fine Italian sports car.
We identified six overarching goals for Carlson Real Estate’s new site and future business:
- Establish Carlson Real Estate’s brand of regional prestige
- Develop Carlson Real Estate’s brand within the framework of Coldwell Banker Real Estate
- Maximize the individual presence of each agent within the office
- Increase lead generation and site conversions from new and returning website visitors
- Advance Carlson Real Estate’s ranking in search engine results
- Develop new tools and features to increase search efficiency and improve user experience
We achieved these goals with the following solutions:
- Visually-striking design and layout of a strategically organized site
- Aggressive SEO campaign managed by a team of our professional Internet Marketers
- Ongoing keyword research and extensive Google Analytics campaign
- Advanced search tools that allow homebuyers to save specific properties
- Optimized content pages that increase local search rankings and web authority
- Detailed agent pages that list individual experience and accomplishments