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Charles Cherney
Premium Real Estate Website
Charles Cherney is the Vice President of Hammond Real Estate. Massachusetts residents consistently recognize him as one of the top real estate agents in both Cambridge and Somerville. He has worked diligently for both buyers and sellers in the region since 1999. As a Harvard graduate, Charles Cherney has a unique passion for the area and a meticulous attention to detail. He is the only Realtor in the Cambridge and Somerville market to hold all of the following designations: Accredited Buyer Representative, Certified Buyer Representative, Certified Residential Specialist, e-PRO, GREEN, and Graduate Realtor Institute.
Charles Cherney joined our team in 2014 to deliver three sophisticated websites to his clients in eastern Massachusetts. These sites – CharlesCherney.com, CambridgeRealEstate.com, and SomervilleRealEstate.com – work together to promote his business and excel in search engines.
We identified seven overarching goals for Charles Cherney’s new sites and future business:
- Promote established brand of market expertise and deep regional knowledge
- Increase all three site’s position in major search engine rankings
- Expand Charles Cherney’s online authority and overall web presence
- Integrate an advanced IDX solution into each of the sites that accurately displays MLS listings
- Create a mobile-friendly site that can reach clients on multiple devices
- Develop new tools and features to streamline user experience and improve efficiency
- Target Charles Cherney’s specialized business in Cambridge and Somerville
We achieved these goals with the following solutions:
- Beautiful design that combines Hammond Real Estate’s logo with sophisticated color scheme
- Active SEO campaigns created and managed by our professional team of Internet marketers
- Advanced search tools that allow clients to save and compare specific properties
- Daily notifications sent to clients via email about listings that match search preferences
- On-domain blog across all three sites for website optimization and increased web presence
- Extensive keyword research and ongoing Google Analytics campaign
- Optimized content pages that increase search engine visibility
- Clean transition from previous provider with a single launch date for all three sites