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Chris Ridick is an agent based in Concord, MA. His extensive experience and depth of market knowledge has established him as an ally to both buyers and sellers in the area. In 2011, Chris Ridick achieved the highest closing rate of internet leads at Coldwell Banker in the entire country. He now leads a small team of top-performing agents.
In 2014, Chris Ridick’s team joined the Union Street Media family to build a website with a clean design aesthetic that interacted with potential leads in a personalized way.
We identified four overarching goals for Chris Ridick’s new site and future business strategies:
- Greater interaction with site leads for increased conversion rates
- Automatically updated website that displays new listings and sold properties in real time
- Promote established brand of market expertise
- Develop new tools and features to streamline user experience and improve efficiency
We achieved these goals with the following solutions:
- Daily email notifications sent to leads about listings that match their search preferences
- Integrated IDX solution that accurately displays MLS listings for site visitors
- Visually striking design that conveys a luxury aesthetic
- Advanced search tools that allow visitors to save listings to a personal account