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Flynn and Company Real Estate
Premium Real Estate Website
Flynn and Company Real Estate prides themselves on their deep ties to their native Portland, Maine. All of its brokers and sales associates grew up in the Greater Portland area. Jeff Flynn, the company’s lead broker and owner, can trace his Portland heritage back to the 1800s – when his great grandfather was simply known as “Flynn the Painter.” Jeff entered the real estate market in the 1990s after managing a local hardware store. Jeff and Jane Flynn opened Flynn and Company Real Estate in 1995, and the business continues to flourish despite the unpredictable nature of the real estate market.
In 2011, Flynn and Company Real Estate decided that their growing business needed a website that could showcase their unique set of skills. They soon teamed up with Union Street Media to create a fully optimized site to serve Maine home buyers and sellers.
We identified five overarching goals for Flynn and Company’s new site and future business:
- Establish Flynn and Company’s brand of local expertise and vast regional knowledge
- Increase Flynn and Company’s local search rankings
- Maximize conversions from site visitors conducting searches within and beyond Portland
- Create advanced search tools that accurately display listings for potential clients
- Increase web traffic for targeted towns and retiree demographic
We achieved these goals with the following solutions:
- Sophisticated and responsive website with streamlined design and engaging content
- Interactive map tool and advanced search tools
- Ongoing keyword research and Google Analytics campaign
- Mobile-friendly site designed to reach clients across multiple interfaces
- Extensive SEO campaign managed by a team of professional Internet Marketers
- Optimized content pages and neighborhood pages to reach target audiences