Geri Reilly opened her own office in 2010 after over 30 years in the real estate industry. She is based in South Burlington, Vermont, and her office serves buyers and sellers throughout the northwest region of the state. Personalized and professional service is at the core of Geri Reilly’s business strategy, as well as perceptive attention to detail. These qualities mean that Geri Reilly’s office is one of the busiest in the state; she sells over 150 homes every year.

Geri Reilly worked with Union Street Media in 2010. In 2014, she joined our company again to deliver a beautiful site that promotes her brand, educates her clients, and expands her market to a national audience.

We identified five overarching goals for Geri Reilly’s new site and future business:

1. Promote online brand of personalized service and extensive experience
2. Extend web presence to out-of-state buyers within a national audience
3. Expand Geri Reilly’s web presence and online authority
4. Increase Geri Reilly’s placement in major search engines for targeted keywords
5. Implement advanced tools and features that educate clients and improve user experience

We achieved these goals with the following solutions:

1. Sophisticated design and organized layout centered around local imagery
2. Aggressive SEO campaign managed by our team of Internet marketers
3. User logins that allow clients to save properties and searches to a personal account
4. Daily updates sent to prospective clients on new listings for increased lead generation
5. Ongoing keyword research and Google Analytics campaign with regular reports
6. Optimized content and neighborhood pages to educate buyers and increase web authority

“We chose Union Street Media to review and update our website because they are the experts in Internet marketing for real estate websites. Having just opened our own independent office, we needed a major website makeover – not just the external look and design, but internally as well. We needed experts to get our site to be on the same playing field as our competitors, especially franchise firms backed by national brands with huge marketing budgets. Union Street Media guided us through the whole process, helping us to recognize our Internet marketing goals and providing us with the necessary tools to meet those goals. Plus, the content management system on the back end of our site is comprehensive and easy to use!”

Geri Reilly

Geri Reilly Real Estate