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Heney Realtors
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Heney Realtors was originally founded in 1956 as W.J. Heney & Son Realtors. 50 years later, the company employs an experienced set of Realtors that actively serve Vermont’s Capital Region. Heney Realtors works from two offices in central Vermont – one located in Montpelier, VT and the other located in Barre, VT. The company treats every town as a separate market, and they tailor their marketing approach to each property they represent. The staff studies and analyzes sales and market activity in order to provide their clients with the most up to date information on the real estate market. For this reason, Heney Realtors is consistently recognized as one of the top brokerages in central Vermont.
Heney Realtors first joined our team in 2011. In 2013, they approached Union Street Media again to update their existing site’s design and navigation.
We identified four overarching goals for Heney Realtors’ new site and future business:
- Develop a robust and engaging website with strong brand awareness
- Increase Heney Realtors’ performance in search engines for targeted keywords
- Maximize Heney Realtors’ online authority and web presence
- Implement advanced tools and search features to increase traffic and conversion rates
We achieved these goals with the following solutions:
- Modern design and intuitive layout with local imagery and conscious brand awareness
- Organized layout and mobile-friendly design to reach clients across multiple devices
- Optimized neighborhood and content pages that highlight company’s expertise
- On-domain blog that that spotlights keyword-rich articles related to Vermont real estate
- Advanced search tools that allow clients to save properties to their personal profile
- Daily new listing notifications sent to prospective clients via email about saved properties
- Active SEO campaign managed by our team of professional Internet marketers
- Ongoing keyword research and Google Analytics campaign with regular reports
“Thanks to all at Union Street Media. Our new site looks very nice and we are playing with features now to be familiar with it. I really appreciate all of your effort bringing it together. You listen and then produce the desired results time after time . . . we are all impressed.”
Tim Heney
Broker