Portfolio
Sandy Berkenbush
Premium Real Estate Website
http://www.sandyberkenbush.com
Sandy Berkenbush is a co-owner of Stone Ridge Properties with over 20 years of real estate experience in Massachusetts. As a lifelong West Newbury resident, Sandy’s expertise lies in the Merrimack River communities that she knows intimately well. She is also certified as a Residential Specialist and a Buyer’s Representative. With over 40 years of experience in marketing and direct sales experience, buyers and sellers alike trust Sandy Berkenbush to professionally represent her clients and to negotiate the best deal. Community is the cornerstone of Sandy Berkenbush’s business; she is actively involved in the Newburyport Chamber of Commerce, the Massachusetts Association of Realtors, and the National Association of Realtors.
Sandy Berkenbush has always had a significant web presence and authority in her community. In 2011, after she learned about Union Street Media’s advanced search tools and conversion strategies, she was eager to begin working with our team.
We identified six overarching goals for Sandy Berkenbush’s new site and future business:
- Promote online brand of regional expertise and dedication to community
- Increase Sandy Berkenbush’s placement in local search engine results pages
- Expand Sandy Berkenbush’s online authority and overall web presence
- Develop new tools and features to improve user experience and increase lead generation
- Integrate MLS data into website design and navigation
- Promote client access to regularly published newsletters
We achieved these goals with the following solutions:
- Intuitive layout and sophisticated design of a strategically organized website
- Integrated MLSPIN listings that are intuitively displayed through a client portal
- Promoted newsletter access to increase traffic and streamline email marketing efforts
- Video community tours to enhance online authority for local towns and neighborhoods
- Advanced search tools and recommended search categories to increase online relevancy
- Mobile-friendly layout designed to reach clients across multiple devices
- Optimized neighborhood and content pages that increase search engine visibility