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Scott Elwell Real Estate
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Scott Elwell is a real estate agent that serves Greenwich, Connecticut. He is affiliated with Sotheby’s International Realty. Before becoming a real estate agent, Scott spent five years in residential lending and four years in commercial portfolio management at Clarion Partners in New York. During this time, he handled a portfolio of over $12 billion shopping center, office, and hotel properties. Scott soon began to miss his hometown of Greenwich, and he decided to take on the Massachusetts real estate industry. With two BAs in Economics and Computer Science and an MBA in Real Estate, Scott Elwell is well equipped to help his clients navigate the ever-changing, complex real estate market.
Scott Elwell first joined the Union Street Media family in 2011. Two years later, he approached us again to give his website a brand new look. We gladly obliged.
We identified five overarching goals for Scott Elwell’s new site and future business:
- Establish online brand of luxury and expertise in the high-end Greenwich market
- Increase Scott Elwell’s performance in major search engines for targeted keywords
- Expand Scott Elwell’s online authority and overall web presence
- Increase lead generation and maximize conversion rates from new and returning visitors
- Develop new tools and features that increase incoming traffic and improve user experience
We achieved these goals with the following solutions:
- Modern design and intuitive layout of a well-organized site
- Mobile-friendly layout designed to generate traffic from multiple devices
- Recommended search categories that highlight neighborhoods around Greenwich
- Integrated market trends data to increase authority and educate clients on the local market
- Content pages on local stores, restaurants, and parks to increase search engine visibility
- On-domain blog with rich content and focuses on targeted keyword topics
- Advanced conversion tools that allow users to save searches to a personal account
“Union Street Media did a fantastic job building my website GreenwichCT.com for me. Their soup to nuts approach to the build was fantastic. From day one I felt that they had everything in control and they never strayed from the original goal to build the best real estate website possible. I was kept in the process all along as they made sure to tailor the website specifically for my needs. This is not a cut-and-paste/one size fits all operation, every website they build (no matter the level of service you pick) is tailored for each customer. I am a big fan of Union Street Media and would be happy to talk to anyone that is on the fence about making the jump.”
Scott Elwell