Portfolio
Signature Properties of Vermont
Premium Real Estate Website
http://signaturepropertiesvt.com/
Signature Properties of Vermont is a real estate company comprised of a small, close-knit team of Realtors that serve the northwest counties of Vermont. The company, owned by Hank Gintof Jr., facilitates more transactions per capita than any other real estate organization in the state. Signature Properties of Vermont’s promotes a customer-centric approach to real estate. They seek to both educate and advise their clients on the complex process of both buying and selling properties.
During the summer of 2013, Signature Properties of Vermont decided to advance their web presence and focus on developing a sophisticated website. They decided to connect with Union Street Media to make these goals a reality.
We identified five overarching goals for Signature Properties of Vermont’s new site and future business:
- Establish Signature Properties’ brand as an upscale industry leader
- Communicate expertise in high-end homes through elegant design and compelling content
- Increase web visibility on major search engines for targeted regions and clients
- Maximize number of conversions from website visitors
- Create user-friendly tools that aid clients in their search and increase value of the site
We achieved these goals with the following solutions:
- Responsive site with sleek design and high-quality images
- Mobile-friendly site designed for multiple client interfaces
- On-domain blog to increase local search rankings and web authority for high-end homes
- Advanced search and interactive map tools to highlight properties based on region and type
- Sophisticated registration tools in multiple formats to increase site conversions
- Extensive SEO campaign managed by our team of professional Internet Marketers
- Ongoing keyword research and Google Analytics campaign