Portfolio
TPW Real Estate
Dedicated Premium Real Estate Website
TPW Real Estate is a family-owned business that provides a slew of services – full-service real estate, vacation rentals, and maintenance & property management – to residents throughout Vermont for over 25 years. The company is well-known throughout much of New England and has an additional office in Delaware.
TPW Real Estate approached Union Street Media in 2014 to build a sophisticated web presence that differentiated their Vermont market from their Delaware. From the beginning, the company sought to create a beautiful website that focused on a strategic marketing plan for their Vermont listings.
We identified seven overarching goals for TPW Real Estate’s new site and future business:
- Increase the volume of leads and inquiries on site
- Build a website that stands out from competitors
- Promote brand of excellent service
- Highlight experienced staff and attention to detail
- Elevate exposure in market areas through SEO
- Create captivating logo and color scheme consistent with other company offices
- Differentiate Vermont listings from Delaware listings
We achieved these goals with the following solutions:
- Beautiful website created with Vermont imagery and design elements from TPW offices
- Aggressive SEO campaigns created and managed by our Internet Marketing Specialists
- Advanced search tools that let visitors save specific properties to a personal account
- Extensive keyword research and ongoing Google Analytics campaign
- Optimized content pages that increase search engine visibility and web authority