The Vineyard Realty Group
Premium Real Estate Website
The Vineyard Realty Group conducts their business on the idyllic island of Martha’s Vineyard. Martha’s Vineyard holds a completely unique real estate market. The region is primarily comprised of high-end, luxury homes that require an exceptionally experienced real estate agent to handle the complex transactions. The Vineyard Realty Group fits the bill of experience. They have over 10 years of buying and selling properties on the island under their belt.
In 2013, The Vineyard Realty Group joined Union Street Media to create a streamlined website that is designed to reflect the prestige of Martha’s Vineyard. By December 2013, the site was launched and instantly began generating interest among potential clients.
We identified four overarching goals for The Vineyard Realty Group’s new site and future business:
- Showcase The Vineyard Realty Group’s brand of prestige and expertise
- Increase The Vineyard Realty Group’s local search rankings and web authority
- Maximize rate of conversions and lead generation among website visitors
- Improve overall user experience through search tools, content, and design
We achieved these goals with the following solutions:
- Sophisticated design and elegant layout centered around Martha’s Vineyard imagery
- Fully responsive and mobile-friendly site designed to generate leads across all devices
- Aggressive SEO campaign managed by a team of professional Internet Marketers
- Ongoing keyword research and carefully tailored Google Analytics campaign
- Advanced search tools and user accounts to increase conversions among visitors
- Optimized neighborhood and content pages to maximize overall web authority