Back from Real Estate Connect
Photo courtesy Ines from Miami real estate blog, Miamism.
Back from Blogger Connect and Inman Connect (aka #ICNY). Too much stuff to download in just one post but suffice it to say that Ted, Andy and I had a great time.
One of the consistent themes that I heard throughout the conference was an increased focus on visitor engagement. Right from Jeff Turner’s opening on Wednesday through to the end.
Basically, we often tend to focus on metrics like the number of unique visitors and so on when what we should look at, more often, are measures of engagement. Are people using/liking/spreading our content? Are they coming back for it? Are there some tools that are particularly effective at promoting visitor engagement (answer: yep and most of them fall into the social media category).
I’ll get a post up soon that has my presentation slide deck and narrative, for those who were unable to attend. Meanwhile, check out the social media dashboard for the Twitter feed, blog post recaps and flickr/video streams of Inman Connect New York.
Engagement was the word of the day. 🙂 Thanks for bringing some sanity to the measurement conversation. It’s refreshing.
Thanks for stopping by Jeff! I love doing what I can re: sanity and measurement.
I’m all for calculating ROI down the penny and so on, but time spent doing that sort of thing should carry it’s own ROI. Meta-ROI, if you will.
I’m far more interested in using metrics to inform future creative activities, which is why I was psyched to present on listening to your audience. You really can’t go wrong by listening.
Thanks for the great opener to blogger connect by getting everyone in the right mindset with engagement.
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