Boston's Luxury Properties
Premium Real Estate Website
Boston’s Luxury Properties is located in Kenmore Square within the Back Bay of Boston – just south of Boston University. Jason Gell founded the company after working as a software developer. Jason’s unique background means that he has maintained a reputation as one of the most tech savvy agents in Boston, and he is always on the prowl for new ways to improve his business. At the time, the company’s main focus centered on high-end rentals, but Jason had his eye on the real estate sales market. He soon realized that Boston’s Luxury Properties needed a professional website if they wanted a piece of the sales pie.
In 2012, Boston’s Luxury Properties approached Union Street Media to create a sophisticated website in conjunction with the You Got Listings rental database system.
We identified four overarching goals for Boston’s Luxury Properties’ new site and future business:
- Integrate You Got Listings into new website with MLS data
- Advance Boston’s Luxury Properties’ position with major search engines
- Maximize Boston’s Luxury Properties’ web authority and online presence
- Increase conversion rates and number of lead generations for luxury properties
We achieved these goals with the following solutions:
- Sophisticated design of an organized site with a mobile-friendly layout
- Ongoing keyword research and Google Analytics campaign with regular progress reports
- Active SEO campaign created and managed by our team of professional Internet Marketers
- Advanced display of You Got Listings rentals and MSPIN listings for simultaneous viewing
- On-domain blog for increased optimization and web authority
- Interactive map search feature with drawing tools and enabled GPS locator for mobile devices