Portfolio
Greybeard Realty
Custom Real Estate Website
http://www.greybeardrealty.com/
GreyBeard Realty was originally founded by Chip Craig in 1999 as a rental management company. Years later, times have changed: sales now make up a majority of the company’s business. And yet, some things have stayed the same: GreyBeard Realty commits to superior client service and extensive knowledge of western North Carolina. GreyBeard Realty gets its namesake from local folklore; old timers used to claim that the trees on the nearby mountain ridges looked like a silver beard when they were iced over. Today, they manage over 200 local cabin rentals throughout Asheville, Black Mountain, and Montreat. They are also well-known for residential and land transactions in the area.
GreyBeard Realty joined the Union Street Media family in 2013 to create a beautiful website for increased lead generation and a wider web presence.
We identified five overarching goals for GreyBeard Realty’s new site and future business:
- Promote online brand of local knowledge and regional expertise, especially concerning rentals
- Create consistent navigability throughout the site to improve overall user experience
- Increase GreyBeard’s placement in local search engine results pages for targeted keywords
- Advance GreyBeard’s online authority and web presence
- Develop new tools and features to generate leads and maximize conversion rates
We achieved these goals with the following solutions:
- Sophisticated layout and visually striking design of a strategically organized website
- Mobile-friendly site designed to connect with clients across multiple mobile devices
- Active SEO campaign managed by a team of our professional Internet Marketers
- Ongoing keyword research and intensive Google Analytics campaign
- Advanced property search tools that allow users to search for any type of property
- User accounts that allow prospective clients to save favorite properties
- Daily new listing notifications sent to prospective clients via email about saved properties
- On-domain, fully optimized blog to expand online influence and increase web authority
- Optimized neighborhood and content pages to increase search engine visibility
“Union Street Media has been a pleasure to work with. Their work and understanding of Internet marketing is unmatched. They worked with me to establish Internet marketing goals and taught me how to carry them out. Thanks to them, my site has seen a huge increase in traffic and leads. Increasing our online presence has helped to get our name out to customers who normally wouldn’t have found us. At the end of the day, their expertise and consulting helped me expand my office and exposure.”
Chip Craig
Owner and Broker
Greybeard Realty