Portfolio
Lomenzo Properties
Premium Real Estate Website
http://www.lomenzoproperties.com/
Lomenzo Properties is a longtime client of Union Street Media. Based in Dennis, Massachusetts, the independent real estate office deals primarily with residential sales and rentals in the Cape Cod region. Both Peter and Elaine Lomenzo have extensive backgrounds: Elaine worked as a Merrill Lynch financial consultant, and Peter worked for over 25 years in the marketing industry. The pair originally worked together in a national franchise office, but they soon decided to organize an independent agency to focus on local real estate. Lomenzo Properties hopes to provide more personalized business in the increasingly corporate real estate landscape. Their number one goal is to bring professional service to each of their clients.
In 2012, Lomenzo Properties approached Union Street Media to redesign their website.
We identified five overarching goals for Lomenzo Properties’ new site and future business:
- Promote online brand of family values and professional customer service
- Increase Lomenzo Properties’ placement in major search engine results pages
- Maximize Lomenzo Properties’ online authority and web presence
- Develop new tools and features to improve overall user experience
- Successful integration of both rentals listings and MLS data on website
We achieved these goals with the following solutions:
- Sophisticated design and organized layout of a strategically organized site
- Mobile-friendly website designed to reach clients through multiple devices and formats
- Strategically placed calls to action to increase conversion rates and lead generation
- On-domain blog designed to educate clients and enhance online authority
- Optimized content and neighborhood pages to increase search rankings
- Rental listings and MLS data seamlessly integrated into site design and navigation
- Advanced search tools for prospective clients and recommended search categories
“In mid-November 2010, we received an inquiry via our website from a California prospect looking for info on a particular property. A correspondence ensured over several days, and a plan was made for her and her husband to come before Christmas to look at that property and several others we had suggested to her. Interesting to note that this client found us via our website strictly by Googling her property search on the Internet. The property was even outside of our usual area of coverage, but they still landed on our site! Fast forward to mid-February 2011 when we closed the deal on their purchase of a $1 million property. This one transaction has paid for our new website many times over! Thank you Union Street Media for your SEO work on our behalf! A great way to begin the new year!”
Elaine Lomenzo,
Lomenzo Properties