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Shanahan Real Estate Group
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The Shanahan Group is a small team of professional Realtors based in Winchester, Massachusetts. Nan Shanahan created in the company in 2007 during a family vacation to the Cape. She hasn’t looked back since. Her vision for the company was to leverage her successful reputation as a Realtor in the Winchester marketplace by launching a business based on personal relationships and superior service. By the fall of 2012, The Shanahan Group was alive and well after flourishing in a difficult real estate market. They soon joined Better Homes and Gardens Real Estate.
The Shanahan Group joined the Union Street Media in 2011 for their first professional site. After the company teamed up with Better Homes and Gardens Real Estate, they quickly approached Union Street Media for a site redesign.
We identified six overarching goals for The Shanahan Group’s new site and future business:
- Promote The Shanahan Group’s brand of personal relationships and superior service
- Establish the group as an agency within the framework of Better Homes and Gardens
- Increase The Shanahan Group’s placement in search engine rankings
- Maximize the company’s web authority and online presence
- Develop new tools and features to improve user experience and streamline efficiency
- Boost online conversions from new and returning website visitors
We achieved these goals with the following solutions:
- Sophisticated website design and layout that offers integrated IDX and SEO-friendly URLs
- User login that allows potential clients to save searches and specific properties
- Daily updates on new listings based on the search criteria of prospective clients
- Recommended searches that focus on segmented MLS data for more efficient searches
- On-domain blog designed to educate site visitors and increase authority
- Aggressive SEO campaign managed by our team of professional Internet Marketers
- Ongoing keyword research and Google Analytics campaign
- Optimized content and neighborhood pages to increase search engine visibility
“We have been pleased with Union Street Media from the beginning. They researched our existing website and identified what our real needs were. Through the build process their team helped us understand what was really important in a website, and as a small company, we felt completely supported. We continue to update the site and work with the Union Street Media team to create a site our customers love. I highly recommend them!”
Nan Shanahan