Portfolio
Snyder Donegan Real Estate Group
Custom Real Estate Website
Snyder Donegan Real Estate Group is a team of real estate brokers that serve the Upper Valley of Vermont and New Hampshire. They specialize in luxury homes, second homes, land, and estates. While each of the four agents works full-time in the real estate industry, they all have unique experiences that give the company a competitive edge. Co-owner John Snyder built his career at JP Morgan Investments in New York, and co-owner David Donegan ran consumer marketing groups for companies like Red Bull and Myspace.
In 2013, the Snyder Donegan Real Estate Group approached Union Street Media to craft a brand new website for increased lead generation and an expanded web presence.
We identified four overarching goals for Snyder Donegan Real Estate Group’s new site and future business:
- Promote brand of luxury for both buyer and sellers in southern Vermont
- Develop new search tools to improve user experience and increase leads
- Increase Snyder Donegan’s placement in search engine results
- Maximize online authority and web presence
We achieved these goals with the following solutions:
- Organized design and sophisticated layout of an engaging website
- Aggressive SEO campaign managed by a team of our professional Internet Marketers
- Ongoing keyword research and Google Analytics campaign
- On-domain blog to educate potential clients and increase web authority
- Advanced search tools – including the Interactive Map tool – to increase leads
- New listing notifications that update potential clients on saved properties
- Optimized neighborhood and content pages to increase search engine visibility