Better branding: Keeping people in their homes.
As mentioned previously, I was very impressed with Inman’s suggestion at NYC Connect 07 that real estate professionals do what they can to help their customers in trouble. Here’s a pretty decent post that outlines some resources to help keep your clients in their homes (skip to the bottom). File under: long term brand building through customer service excellence.
That way, you can stay in your home but be assured that every cent you pay will be credited towards your rent, and your credit will stay intact.