Recent Real Estate Website Launches
This month we had the pleasure of launching a new website for Jack Cotton and the newly rebranded Four Seasons. We’re also very excited to launch our first Texas real estate website!
Four Seasons SIR (New London Agency) RedesignFour Seasons Sotheby’s International Realty (formerly New London Agency) is family owned and run by sisters Pam Perkins and Stephanie Wheeler. The company prides itself in providing the most comprehensive real estate website on properties for sale in the New Hampshire Dartmouth Lake Sunapee Region. The new real estate website is broken down by regions and life style searches which they have found are more frequently used by home buyers. One of the reasons they wanted a redesign was so they could expand their market area to new offices that they were opening. They wanted to make the user experience fast, relevant and very intuitive. They understand the importance of SEO – but their first priority is making sure that they keep the qualified buyers on our site – rather than focusing first on trying to get millions of people to give the one click. |
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Jack Cotton RealtorJack Cotton is one of the most successful and respected Realtors in the country. Jack has been a REALTOR® for more then 30 years, having sold hundreds of millions of dollars worth of Cape Cod properties. He mainly uses his site as a marketing tool for his luxury real estate clients. He did have some additional goals about showing up higher on search pages for key terms important to his business.
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Sandpiper RealtyAt Sandpiper Realty all of their agents are full-time, career professional REALTORS®. This may seem like a common qualification however, out of the 70 other island offices a very small amount are REALTORS®. They have been in the business for over 40 years and have consistently been the top selling listing office. Their new real estate website was split into two separate sites – one for sales and one for rentals. The key here was to maintain the same branding and layout even though they were offering much different services and listings. This was accomplished by designing a clean non-cluttered site with attention to large photo showcases. |
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Robyn EnglandRobyn England is a REALTOR® in Mansfield, Texas. Her real estate website is utilizing the WordPress IDX Broker plugin which can integrate with many MLS feeds. Working as a part of Ebby Halliday Realtors Robyn wanted a website of her own where she could direct users to search for homes in her market area and have all of the result pages branded to her. |
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Jeff Beattie, Coldwell Banker CarlsonJeff Beattie had an individual agent site through Coldwell Banker Carlson but realized that in order to grow he would need to invest in a site that was branded to him. As with many agents one of his main goals was to increase the number of buyer and seller inquiries. He wanted to create a “one stop shop” resource for buyers, seller’s and anyone else interested in local real estate and community information. By creating his stand-alone website he was in effect increasing his web presence and also relaying to buyers what type of REALTOR® he is. Living in Vermont he spends a lot of time outdoors hiking, kayaking, x-c skiing and snowshoeing. This is prevalent in the design and aims to convey his outdoor lifestyle. |
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Wade TreadwayWade Treadway had a specific goal in creating his new real estate website – instead of focusing on one area, he would focus on specialty properties throughout Vermont. Wade has experience with sustainable properties, agricultural properties, horse properties, and more. The idea was to create content around very specific strata of properties using the recommended search tool. Wade had a clear understanding of what kind of key terms he was more likely to appear for when a user performs a search, and that idea led the focus of his site. |
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IPJ Real Estate Design RefreshIngrid Punderson Jackson has been a client with Union Street Media for several years. She recently signed up for a design refresh. Realizing that her existing design was a bit dated, Ingrid worked with our designer to create a Vermont-modern design that showcases her husband’s art work and the Middlebury area. One of the important pieces of a refresh is to ensure a complimentary transition from the existing design. Stay tuned for a before-and-after post about this project. |
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Coldwell Banker Rizzo MattsonColdwell Banker Rizzo Mattson is located in Augusta, Maine and has 17 licensed agents focusing in all areas of real estate from residential to investment properties. They had several goals when they embarked on creating their new site; first of which was to have easy access and control on the site – which our back-end Admin system allows. Second, if issues did arise they would have the ability to contact someone and get their issues resolved – which our awesome (in house) Support team is able to fulfill. To close the loop, they wanted better lead management capabilities – this is where our client section in Admin is able to help them evaluate how their users are interacting with their listings. |
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Boston Luxury PropertiesBoston Luxury Properties Real Estate is located in Kenmore Square, which is in the Back Bay just south of Boston University. They have seven agents and focus primarily on high-end rentals but are moving into real estate sales. Their team has always focused on the web to develop their business, and jumped at the chance to use Union Street Media’s real estate website platform in conjunction with You Got Listings rental database system. |
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Chatham Real EstateRick from Chatham Real Estate came to Union Street Media still liking his previous site design but realized that our system was superior to his existing provider. With that in mind we were able to create a complimentary design that allowed users much more functionality when it came to searching and reaching out about specific properties. |
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Megunticook Real EstateMegunticook Real Estate is a subsidiary of Megunticook Management and Realty, a full service property management, rental, and real estate brokerage operating in Camden, Maine since 1969. This team of five agents is focused on primary and secondary real estate in the mid coast region. Megunticook Real Estate came to us with one goal – better placement. With that in mind they signed up for our Dedicated Internet Marketing package to ensure their new site was optimized from the beginning. |