G Dewald
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G. Dewald is Director of Web Strategy for Union Street Media.

You don’t need a social media strategy

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Image by GustavoG via Flickr

Instead, you should read this post by Chris Brogan. He outlines a tactic that will be very effective. Somewhere along the way, while using this tactic, you will figure out what your strategy should be.

Required skills (which are within your grasp to learn, no holding back please):

  • Ability to use online spreadsheet or other data tool (think Google Sheets)
  • Ability to use online communication tools such as email and Twitter
  • Willingness to continually explore online social networks to find allies