If you’re a Realtor who has been hesitant to dive into Google AdWords, today is the day to get started.
First, you’ll want to be clear about the difference between “organic search” and “paid search.” Organic search results are a product of a Search Engine’s algorithm (a fancy word for method), rather than paid advertisements. Search engine algorithms are a bit of a mystery and always changing – and Google and Yahoo like to keep it that way. Until you’ve spent some time (and perhaps money) to optimize your site content and understand the variety of elements that contribute to the algorithm, ranking high on a Google search engine results page (SERP) with “organic” search can be frustrating and challenging.
Another way to get traffic to your site is by setting up a “paid search” campaign with a tool such as Google AdWords to generate more traffic to your site. If you’ve done a good job delivering those people to the right part of your site for their search terms (known as a landing page), those new visitors will hopefully “convert” by contacting you and/or registering on your site to make best use of the search tools the next time they return. You can also use what you learn from your advertising successes to help inform decisions on your site content, but that’s a topic for a different post.
You can get started with online advertising on your own or get in touch with the Internet Marketing Team at Union Street Media. You can also keep following this blog for more information about internet marketing for Realtors. In particular, follow G. Dewald’s series on Website Optimization for Real Estate.