Another week come and gone. Some great tools, thinking and trends this week.

Google Insights is the New Secret Decoder Ring

Sellsius lays it down. Lots of posts on the interwebs about this but I like Sellsius’ best because it has the screencaps and the tactical focus.

IDX Search is the New Steak Dinner

Brian Boero sets the table for understanding why brokers should be able to perform well in the face of listing aggregation.

Website Testing is the New Fruit Fly

Jeff Stibel, writing in the Harvard Business Review, outlines the way that good online marketing happens.

Bigfoot Press Conference is the New Volcanic Keyword

It is, after all, Friday. Also, don’t forget the Times article.