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No no, there isn’t yet a shopping cart built right into Twitter. But that doesn’t stop folks from using the popular microblogging tool to increase sales on their sites. This post contains links to articles which describe uses of Twitter that generate sales of products, usually by driving traffic to a specific site.
This Twitter for eCommerce article is different from the Twitter for Lead Generation article in that while both are ultimately about making money from your use of Twitter, one makes that money by selling a widget and the other makes the money by having developing a financial relationship with a consumer.
- Read about this Threadless T-Shirt promotion. Note how there was a sale, the sale was promoted on Twitter and then a guy who got the Tweet forwarded it to everyone in his office
- Dell has used Twitter to sell $500,000 worth of refurb computers, according to Reuters.
- Lisa Suttora has a post outlining seven ways to market your ecommerce business via Twitter. It opens with some pitchy stuff (hey, she is a marketer after all) but skip to the list for some great tips.
- This article at MSNBC covers a variety of social media/texting marketing examples for retailers.
- Read Write Web does a good profile of how online shoe retailer, Zappos, uses Twitter.
If you find this interesting, you might also enjoy other posts Twitter for Business series.
Please feel let me know if you find any other articles about Twitter and eCommerce.