Social Media Advertising

Engage homebuyers where they live online.

Social media advertising involves targeting qualified buyers and sellers through social media platforms like Facebook, including the sponsored posts and ads that you see in the sidebar and newsfeed. Over 2 billion people worldwide own an active social media account. Facebook – the largest of the social media giants – has attracted 47% of all Internet users to its site.

Through social media advertising, we create engaging ads that resonate with your ideal customers, establishing awareness and trust so you can continue the conversation with them. Additionally, our ability to leverage social data and target your potential customers based on their age, geographic location, gender, interests, past behavior and more, allows us to personalize ad messaging, driving, retaining and converting your potential customers and ultimately maximizing your return on investment.

Drive Quality Traffic to Your Site

Once Facebook users click on your ads, they are directed to a landing page on your site that is designed specifically to engage and convert Facebook visitors – whether that means registering on your site, saving a listing, or contacting you directly. Facebook tracks these conversions and reports your ad performance in a convenient dashboard on your business page account, and our digital marketing team applies these learnings to optimize your omnichannel marketing.

Audience Segmentation

It’s no longer enough to advertise your business on three television stations and reach three quarters of the population. Instead, it’s increasingly important that brands focus on reaching the right customer, with the right message, at the right time, and in the right place.

Audience segmentation ensures that users are broken out into unique groups and are delivered personalized ad messaging based on insights about their preferences. Criteria used to determine audience segments includes:

  • Geography
  • Demographics
  • Past Behavior
  • Interests / Psychographics