You don’t ever have to say a word on Twitter to get value from the technology. In fact you might not even need to register an account. People are talking about brands and products in many different ways. Twitter is one of them. Here are some articles about using this fact for your business.
- Example of reputation management from 37Signals at the Twitter blog.
- Chris Brogan gives a quick example of using Twitter to listen and then gives a brief plug for Radian6, an analytics packages for social media.
- One of my favorite sites, Read/Write/Web, describes customer service teams at Comcast, Dell and others using Twitter to close the loop on Reputation Management and actually solve customer issues, via Twitter. Mmmmm listening leading to action, got to love that. Bonus link to a comment that Comcast left on a blog regarding the practice.
If this is an activity you think would benefit your business, you may want to review the Twitter Tools for Listening page to find additional resources. If you want more information perhaps you can look for it on the main Twitter for Business page or if you want to try something else, check out the Twitter for Communication page.
Feel free to use the comments to let me know about other good articles about lead generation and Twitter.