Twitter for Communication

Fowl portrait

Image by Kounelli via Flickr

Twitter is all about communication. Nice, short digestible chunks that you can consume quickly and get on with your day. But you don’t have to just talk about your cat or tell us about the bus you’re waiting for.

Enhancing offline communication: Twitter at Conferences

One of the most common and useful ways of using Twitter for business communication is for conferences. Often, a conference will have a hashtag and then those present will be “micro reporting” the events. This means that if you aren’t at the event but know the hashtag, you can get some of the insights of being there. Very handy if you can’t get the boss to fund your travel to a good conference. Also, Twitter is used between participants who are present at a conference to help co-ordinate lunches/parties/after-parties/after-after-parties etc. Here are a few items on using Twitter to communicate at conferences:

If you’re interested in conference use of Twitter specifically you might also enjoy reading an early post on this blog about getting the most out of conferences.

Amplifying your message: Twitter for Broadcasting

Then there’s Twitter for communicating between people in general. Both as a broadcast medium (“hey check out my new blog post”) and as a conversational medium (“Great to hear about your new gig! How’d you get it?”). Below are a few links about using Twitter for broadcast-style communication.

  • One of the powerful social customs of the twitter community is the “retweet.” When you say something others find useful they will repeat it–increasing the reach of your message. Here are four tips to send links out via Twitter that help with retweeting.
  • Once you get a group of people following your Twitter feed, perhaps Information Week’s suggestion for using it as a broadcast medium will be useful.
  • Transparent RE puts forth a good summary of Twitter use for mainstream media as well as responding to some frequent complaints about Twitter.
  • There are a variety of ways to automate your Twitter feed to broadcast blog posts etc. Brad Carol from Dakno provides a real world example of a point discussed by Jeff Turner at Blogger Connect NYC 2009: automation may not be so good for increasing your relevance with your audience.

If you think you might want to use Twitter primarily as a tool for communicating, try out the Twitter Tools for Communicating page. If you want to try something else, head to the Twitter for Trendwatching page or go to the main Twitter for Business page.

Feel free to use the comments to let me know about other good articles about communicating with Twitter.

4 thoughts on “Twitter for Communication

  1. Hey Gahlord,

    Great read. I use Twitter quite a bit for the micro-reporting aspect. I love to virtually keep up with what’s happening at conferences that I don’t get a chance to attend.

    Thanks for the link. And by the way, I really liked your #icny dashboard. Great idea!

  2. Thanks for stopping by Brad. Glad you liked the social media dashboard too. It’s a pain to set them up but it helps keep a show going for all those who didn’t go, as well as provide an ongoing repository for the conversations that happen around a live event. I should probably make a whole post on that sometime.

  3. Pingback: links for 2009-02-05 at DeStructUred Blog

  4. Pingback: Twitter for Reputation Management

Comments are closed.