People talk about all sorts of things on Twitter. If your business is closely aligned with a particular topic perhaps you can find others who are talking about it via Twitter. Or you could use various tools to just see what is currently buzzworthy on Twitter.
- One of the simple-but-powerful aspects of Twitter is the ability to quickly spread a message using the “retweet” feature. Jeremiah Owyang describes the feature as well as how you might factor it in to your chatter-watching activities.
- Jessica Swesey is using Twitter to listen to general chatter about the real estate market. From there she can get a sense of boots-on-the-ground activity in the Twittersphere (insert buzzword apology here).
- Joseph Ferrar gives us information on Twist, a buzz measurement tool.
If you’re looking for other ways to use Twitter you might enjoy the Twitter for Business main page.
Feel free to use the comments to let me know about other good articles about using Twitter for trendwatching.