Don’t get me wrong – I love Search Engine Ranking Positions (SERPS). I love seeing a client get to page 1 for their goal term in Google and they love me for helping them.

What’s not to love about this? Well, for one, making bad decisions about your site. You also need to understand why sometimes your site will experience fluctuations in ranking, just like the stock market.

Here’s a few factors to consider before becoming SERP obsessed and and reacting to fluctuations.