Why Your Blogging & Social Media Strategies Are Bound to Fail

If you don’t have set goals for intangible marketing strategies (like blogging and posting on social media), then you’re bound to fail. Seem harsh? There’s a couple of reasons for that: 1) goals help you work toward an objective; 2) goals help you figure out how successful your efforts are.

But how do you set goals – and determine the ROI – for the intangibles? Let’s dig in.

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Creating the Content Web: Letting Go of the Linear

I joined the Union Street Media team this past spring – doe-eyed and eager to get the ball rolling. One of the very first projects I tackled was building a content web and blogging schedule for our team.

content web

Don’t worry. I survived the experience, and I didn’t lose any hair in the process. It was actually fun (really). And now I’ll show you how I did it.

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Keep Your Site Alive During the Winter Lull

It’s no secret to real estate agents: existing home sales trend downward during the fall and winter months. Gloomy skies and icy weather conditions tend to deter home buyers from visiting houses that are on the market; most families don’t want to deal with a move if it’s in the middle of the school year.

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How to Measure Your Blog’s ROI

Real estate agents wear many hats. They are salespeople, negotiators, and sometimes tour guides. I hope you’re a blogger. And I wrote this post to teach you how to be a mad scientist with your blogging data.

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The only way you can get your blog noticed is to continually make your blog better, and the only way to continually make your blog better is to experiment with content and measure your blog’s ROI on a consistent basis.

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How to Get Your Real Estate Blog Noticed

So you started writing a blog, but no one’s biting. No comments, no “likes,” no mentions on Twitter. One of the biggest challenges that real estate bloggers face is getting their blog noticed on a larger scale and expanding their reader base beyond their friend circle. While blogging success is a lot about diligence and plain ol’ luck, there are some proven tactics to get your writing noticed by a bigger audience.

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How to Tell a Story with Your Real Estate Blog

Storytelling is in our blood. Humans have told each other stories ever since we started scrawling on cave walls.

real estate blog

Our history with stories shows; even now, stories are a fundamental part of our communication, and we learn best through sharing personal experiences with one another. Our physiology reflects this as well – our brains become more active while telling or listening to stories.

Businesses can use these facts to their advantage. With stories, brands can captivate and attract people to their business with a greater likelihood that those people will convert into lifelong clients. Stories build on universal emotions that make businesses more approachable and human-like.

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How to Create a Vision for Your Real Estate Blog

Last week, we talked about how to build a strong brand voice for your real estate company. This week, we’re going to take the brand voice you created and push you one step further; we’ll teach you to create a vision for your real estate blog and incorporate your brand voice into your writing.

Blogs are essential to the success of your real estate company. In fact HubSpot found that 92% of companies who blog multiple times a day acquired a customer through their blog. Blogs are lead generators – especially for real estate agents.

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Prepping Your Website for the Busy Season, Part 2: How to Capture the Traffic

[This article is the second post of a four-part series on how to prep your website for the busy season. Look for the following posts over the next few weeks to make sure your website is ready for the rush.]

In our last post, we delved into the data and talked about the major trends surrounding summertime real estate traffic. We found that most buyers are on the hunt for a new home in the warmer months, which is no news to agents and brokers in the field. Now, we’ll talk about how to capture the traffic in order to grow your business.

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