Inbound links or back linking is a tricky topic. It’s difficult to write about, can be tedious to implement and there are many gotchas to avoid. Why should I want to tackle this on a Monday morning I ask myself?

The fact is, this area of SEO is still as important as ever and the rules of the game periodically change, as search engines continue their Darwinian evolution right in front of our eyes. I encourage you to take the Sherlock Holmes approach with link building as I help you investigate the evidence, deciphering the good from the bad ways to get links.

What is an Inbound Link and Why is it Important?