Tag Archives: lead management

managing your new leads
John Merse

Prepping Your Website for the Busy Season, Part 4: Managing Your New Leads

[This article is the fourth – and final – post of our series on how to prep your website for the busy season. Feel free to check out our other posts from the series: “Market Research on the Summer Traffic,” “How to Capture the Traffic,” and “Connecting on Social Media.”]

We’ve shown you how to capture the summer traffic and connect with leads on social media, but the race isn’t finished yet. You need a lead management strategy to push your leads over the finish line into sales territory.

Lead management might feel like just another marketing buzzword (see: “inbound marketing,” “SEO,” and “content marketing”), but managing your new leads is an essential strategy for any successful real estate company.

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Union Street Media News

Are you taking full advantage of your USM website’s software?

Some of you may know that my Mother, Peggy Smith, is one of our clients. She recently redesigned her site and purchased the software upgrade with email notification. Over dinner one evening she mentioned she was sending her buyers new listings through the MLS web site rather than her own. It occurred to me that she could use her site’s own email notification software and benefit from the built-in branding it provides.

I then realized she’s probably not alone; the user registration is, after all, geared towards the site visitor. However, it could just as easily be used to the agent’s advantage for new leads that come from other sources.

My Advice:

When you get a new lead, ask for the appropriate search criteria and an email address. That is all you need to create a new account!

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