As any marketer knows, you should always think about your audience and their habits. When designing your mobile site, make sure you’re keeping the mobile user in mind rather than the desktop user (yes, they are different). While someone who visits your mobile site might also visit your standard site, their behavior may be different. Someone visiting your site on their phone is more likely to be looking for specific information on the fly and may bail out faster if they have to dig to find it.
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