Tag Archives: SERP

Union Street Media News

SERP Obsession and the Google Sandbox

Don’t get me wrong – I love Search Engine Ranking Positions (SERPS). I love seeing a client get to page 1 for their goal term in Google and they love me for helping them.

What’s not to love about this? Well, for one, making bad decisions about your site. You also need to understand why sometimes your site will experience fluctuations in ranking, just like the stock market.

Here’s a few factors to consider before becoming SERP obsessed and and reacting to fluctuations.

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John Merse

Website Construction: Internet Marketing for Real Estate Agents

Part 1: Real Estate Website Design and Functionality 101

“This blog series is intended to be a walk-through for setting up a lead generating website. My goal is to get you thinking about ways to improve your site and enhance its performance. Each blog post will be centered on a specific part of website development that will help you grow your online business. Some posts will be more specific and advanced, while others will be more general and introductory.  Taken together, the posts in this series will offer valuable tips, regardless of where you are with the maturity of your website.”

Design is an important element in website development. In the past the thought was to create animated, Flash-heavy websites that dazzled Internet searchers. Today, Internet Marketers say that Flash websites daze and confuse consumers, who have become more sophisticated at searching for websites thanks to companies like Google.

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