The other day my wife was using Word Clouds as a teaching tool and it got me thinking about how it would be useful to apply them to websites. A word cloud picks out the most used words from a page or speech. For example, CBS compared the speeches of Dick Cheney and Barack Obama, which gave an interesting ‘look’ at the themes of each speech and the words they used repeatedly to promote their message. Websites need to grab people’s attention too so I looked at some examples:

What does our home page content look like as a word cloud?