The Power of the Online Review

If you’re active on the Internet (because you don’t happen to live under a rock), you’re probably familiar with most popular customer review websites. Some top dogs are Yelp, Angie’s List, TripAdvisor, Zagat, and Urbanspoon. Customer review sites allow people to log in, find companies and services, and review them by giving a star rating and/or a written review. It’s a simple process, and it has serious implications for your business.

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