Mobile Readiness for Real Estate: Google’s New Update

Brace yourselves. Mobilegeddon is coming. Okay, maybe “mobilegeddon” is a little dramatic, but the search engine world is all atwitter after Google’s latest announcement.

Last month, Google announced that as of April 21st, it will incorporate mobile-friendliness into its search algorithm’s many ranking factors. In their words:

“…we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”

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App Alternative: Save Websites to Your Mobile Home Screen


Frustrated that the websites you frequent don’t have apps? Sick of opening your browser for every quick check-in? It’s a hard life, having a smartphone. I get it.

Here’s a simple hack to make your mobile browsing that much easier: next time you’re on that website you can’t live without, just save it to your home screen.

Voila! You just made an app.

For iPhone users, simply select the Share icon at the bottom of your browsing screen (the arrow coming out of a square) and choose “Add to Home Screen”(shown in the picture).

For Android users, save the website as a bookmark first, then go to your browser’s settings menu, open the Bookmarks folder, press and hold your finger on the bookmark, and choose “Add to Home Screen.”

Our real estate clients sometimes ask us why we don’t make apps for them. Our answer is simple: we make you great mobile sites that are even better than apps! Now, just tell your clients about this neat little trick and they’ll have easy access to your site and the app they so desire.



Creating Mobile Websites for Real Estate Agents and Offices

As any marketer knows, you should always think about your audience and their habits.  When designing your mobile site, make sure you’re keeping the mobile user in mind rather than the desktop user (yes, they are different).  While someone who visits your mobile site might also visit your standard site, their behavior may be different.  Someone visiting your site on their phone is more likely to be looking for specific information on the fly and may bail out faster if they have to dig to find it.

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