Using Google’s Observations to Improve Your Internet Marketing

Google collects and analyzes a massive amount of information about what interests us, how we use information and where we use information. Teasing insights from that data can have a strong impact on your internet marketing direction, strategies and tactics. Take mobile services, for example.

David Wood writes on his blog about a Google presentation about use of mobile services. The presentation, by Sumit Agarwal who is the product manager for Mobile at Google, includes a lot of insight into Google’s approach to developing applications and is very much worth a read (especially if you’re into developing software).

But from a straight-ahead data standpoint here are some interesting revelations about the way people are using mobile devices and Google’s mobile products:

+ Continue Reading


4 Ways to Use Google Earth for the iPhone for Real Estate Internet Marketing

Tour de France Google Earth Maps

Image by plemeljr via Flickr

By now you’ve already heard about Google Earth coming to the iPhone. And yes, it’s awesome and fun and cool. But you’re a marketer at the end of the day so you’re looking to find a way promote your real estate or other business online using this newly enhanced tool. Before coming up with some internet marketing tactics that might be appropriate for the Google Earth-enabled iPhone, let’s look at a few concepts related to this combination of mapping and mobile technologies. Video after the jump.

+ Continue Reading


Mobile phone? Sure. For texting.

Japanese mobile phone keypad (Model Vodafone V...

Image via Wikipedia

Neilsen is reporting that “Americans each sent or received 357 text messages a month then, compared with 204 phone calls.” Moreover, this is the third quarter in a row that text messages beat out phone calls.

After the break, the chart that gives a breakdown of usage by age. Some of which might surprise you.

+ Continue Reading


Mobile Social Networking

eMarketer recently released a report on marketing to social networks that have a mobile component (like that little or what-have-you). This appears to be in line with other reports on mobile usage and where the audience goes there go the marketers. Here’s a pullquote from Debra Aho Williamson, one of the report’s authors:

It goes beyond simply linking people with digital content by adding the immediacy of sharing with friends—a very powerful marketing proposition.

So here we have the mashup of two pretty exciting opportunites: social network marketing and mobile technology. Since people like to be “social” spontaneously, combining a pervasive technology like mobile phones/internet devices is like combining peanut butter and chocolate, or whatever you like to combine.

Action? John du Pre Gauntt, another of the report’s authors has this to say:

Marketers are trying to determine which digital marketing techniques and ad units are relevant for the mobile social networking environment.

What tools and techniques are you using or researching?


Mobile usage from Pew

A lot of useful demographic info on the use of mobile phones by Americans. Including insight along ethnicity, age and socio-economic factors.

Here’s the chart on what sort of data services people are using:

Mobile Data and Communication Activities

One of the insightful bits of sleuthing our friends at the Pew Research Center did was to examine “internet usage away from home or work.” They asked both two questions: the first was a “how often do you” style question and then the remaining was a more specific “in the past 12 months, have you” style question. Combining these results they discovered “that nearly two-thirds (64%) of internet users have gone online away from home or work, which could include wired access at libraries or in hotel rooms.”

They also asked about specific technologies used away from home: PDAs, wireless laptops, cell phones to tease out how many used wireless technology (as opposed to logging into a public terminal at a library, for example). Here’s what they come up with (emphasis mine): “41% of all Americans who have logged on wirelessly away from home” have done so with a PDA, wireless laptop or cell phone.

What sort of actions could you take to improve your business based on this information?


Twitter for Real Estate Roundup

I’ve got a busy week here so no big whopper posts. I’ll be taking the tried and true path of bloggers in a time crunch: The Roundup.

There’s been a lot of chatter lately about Twitter for Real Estate. Just in case you’ve not been paying attention I’ll give some links and quick summations. Also, don’t worry if you don’t know what Twitter is, most of these articles include a brief description.

Daniel Rothamel gives you all the basics in Welcome to Social Media for Real Estate 101: Twitter.

As you’re getting started and wondering who to follow, Jeff Turner’s Active Rain post about TwitterLocal is a great tutorial.

What’s TwitterLocal you ask? Look no further than PR 2.0 post “Twitter Local Connects You to Local Voices.”

How to write kickass Twitter posts gives you a great list of guidelines to give the most with your tweeting and prevents you from being dull.

Using Twitter to Stay in Touch at Connect gives a nice little rundown plus one use for the technology: keeping in touch during conferences.

Transparent Real Estate has more Twitter for Conferences information.

Joel Burslem breaks out a great use for Twitter: Business Intelligence. His post entitled Using Twitter to Listen to your Customers reviews the excellent BI/Reputation Management tool TweetScan. Includes examples.

Jessica Swesey is using Twitter to listen to general chatter about the real estate market.

If/when you get a group of people following your Twitter feed, perhaps Information Week’s suggestion for using it as a broadcast medium will be useful.

A laundry list of uses and examples can be found at Examples of Twitter Providing Business Benefits.

Even more business benefits and basic usage suggestions are at Twitter: Where’s it @ for Business.

Example of reputation management from 37Signals at the Twitter blog.

If, like me, you don’t much care for Twitter’s interface, check out the list of Twitter clients (I’m partial to Twitterific for my iPod).

A list of various tools to help you get more out of Twitter can be found at Jeremiah Owyang’s Web Strategy blog.

Did I miss anything?


More mobile stats released

The New York Times reports on an M:Metrics study finding that yes, iPhone users do more internet surfing than smartphone users and mobile phone users. But we already knew that. Over at the M:Metrics site there’s more useful information, like

They [iPhone users] are more likely to be: male, aged 25-34, earn more that $100,000 and have a college degree, than the average mobile subscriber.

The Mark Donovan, a senior analyst at M:Metrics also adds this:

“While the demographics of iPhone users are very similar to all smartphone owners, the iPhone is outpacing other smartphones in driving mobile content consumption by a significant margin,” said Donovan. “In addition to the attributes of the device itself, another important factor to consider is the fact that all iPhones on AT&T are attached to an unlimited data plan. Our data shows that once the fear of surprise data charges is eliminated, mobile content consumption increases dramatically, regardless of device.”

Nice to have a little demographic and analysis in with our iPhone-is-eating-the-mobile-market coverage.


Mobile internet use increase likely in the wake of the iPhone

“We thought it was a mistake and made our engineers check the logs again” is what Vic Gundotra, head of Google’s mobile operations, said to the Financial Times. Google’s engineers had just discovered that iPhone usage was 50 times more than any other mobile handset usage.

As mobile handsets and user interfaces improve, we’re going to be seeing a lot more people getting data from web servers while they’re on the go. This makes sense when looking at historical use of information. Rolodexes transforming into datebooks and planners. Those planners in turn morphing into PDAs. PDAs cross-pollinating with cell phones. At that stage, your old Rolodex plus your calendar are with you wherever you go. Pretty handy.

Now what if your calendar, email and old Rolodex are with you all the time plus the entire internet: in an easy to use package that makes your friends jealous? The iPhone has upped the ante on mobile devices and other companies will surely follow suit. If what Google’s engineers are seeing is any indication, more mobile use of the internet is imminent.