SEO, by and far one of the most popular buzzwords at real estate conventions, can no longer be your only digital marketing tactic. It’s about more than that.
According to a study by Google and the National Association of Realtors, 70 percent of homebuyers only contacted a single agent before selecting one to assist them with the purchase of their home. Homebuyers do not have the patience to interview dozens of local agents in search of the right fit. Instead, they are more likely to follow the path of least resistance and choose an agent that is already top of mind or easy to find.
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