Tag Archives: Real Estate Marketing

Rachel Rothenburg

Building a Foundation for Success: New Digital Marketing Services

SEO, by and far one of the most popular buzzwords at real estate conventions, can no longer be your only digital marketing tactic. It’s about more than that.

According to a study by Google and the National Association of Realtors, 70 percent of homebuyers only contacted a single agent before selecting one to assist them with the purchase of their home. Homebuyers do not have the patience to interview dozens of local agents in search of the right fit. Instead, they are more likely to follow the path of least resistance and choose an agent that is already top of mind or easy to find.

+ Continue Reading

Comments
Ted Adler

How to Capture More Sales Through Better Lead Engagement

Every real estate agent wants to boost their sales numbers. The problem is this: too many agents stick to outdated strategies for nurturing leads, and their sales numbers take a hit in the process. So how can you capture more sales through better lead engagement? We’ve spent the last few years tinkering with lead generation strategies, and we came up with a proven list of ways to nurture your leads into successful sales.

+ Continue Reading

Comments
John Merse

9 Ways to Enhance Your Listings for Maximum Exposure

One of the biggest challenges that real estate agents face is marketing their listings to a wide audience. Some agents try their darndest to spread the word about new listings, price reductions, and featured properties, but no one responds. Nothing. Crickets. They don’t seem to take notice, or worse: they ignore an agent’s promotions altogether. In fact, the whole process can feel a little one-sided.

+ Continue Reading

Comments
Union Street Media News

BarCamp Fairytales – Debunking Common Real Estate Marketing Myths

In mid-June, Union Street Media had the pleasure of attending and participating in Boston Real Estate BarCamp 2012. This “meeting of the minds” was a great opportunity for real estate agents, social media consultants, and web developers to present, discuss, and debate current trends and developments in technology and how to best apply that technology to the real estate marketing.

+ Continue Reading

Comments
John Merse

Boston Real Estate Barcamp 2012

Real Estate BarCamp Boston is a free-to-attend knowledge-share event that attracts savvy real estate agents, social media consultants and web developers.

The event takes place on Wednesday, June 20 at the Back Bay Events Center, 180 Berkeley Street in Boston, MA. Registration starts at 8:00 am and the event runs until 5:00 pm with different panels and discussions held every hour. Don’t miss this great opportunity to talk about Internet marketing and website technology at absolutely no cost!

We hope that you take some time to stop by our booth and talk to the other members of the Union Street Media team in attendance, including Ted Adler, our President, John Merse, our Marketing and Product Development Manager, and Dan Kompass, our Business Development Manager.

Did we mention it’s free?

Comments
Union Street Media News

Real Estate Website Spring Cleaning

Art Urie, owner of Lake Farm Realty in Concord, New Hampshire, has been a loyal Union Street Media client since we launched his original site in July 2005. When it launched, the Lake Farm site gave Art a great platform for showcasing his listings and offered his clients a sophisticated but easy-to-use tool for property searches.  Union Street Media’s content management system also offered Art an easy, efficient way to maintain contact with potential clients throughout their property searches and home buying experiences.

+ Continue Reading

Comments
John Merse

Are You Attending RE Barcamp Boston?

What Can You Expect?

[youtube]http://www.youtube.com/watch?v=bpMd0tHNjCY[/youtube]

Please visit http://rebarcampboston.com to sign up for the event and get more information. Did we mention it’s free?

Can’t Attend?

Follow the event live on Twitter as its happens #REBCBOS

We will also be posting photos and videos of the event as it happens to our Facebook page so be sure to check it out!

Comments