Category Archives: Digital Marketing

John Merse

Prepping Your Website for the Busy Season, Part 2: How to Capture the Traffic

[This article is the second post of a four-part series on how to prep your website for the busy season. Look for the following posts over the next few weeks to make sure your website is ready for the rush.]

In our last post, we delved into the data and talked about the major trends surrounding summertime real estate traffic. We found that most buyers are on the hunt for a new home in the warmer months, which is no news to agents and brokers in the field. Now, we’ll talk about how to capture the traffic in order to grow your business.

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John Merse

9 Ways to Enhance Your Listings for Maximum Exposure

One of the biggest challenges that real estate agents face is marketing their listings to a wide audience. Some agents try their darndest to spread the word about new listings, price reductions, and featured properties, but no one responds. Nothing. Crickets. They don’t seem to take notice, or worse: they ignore an agent’s promotions altogether. In fact, the whole process can feel a little one-sided.

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John Merse

Prepping Your Website for the Busy Season, Part 1: Market Research on Summer Traffic

[This blog post is part of a four-part series on how to prep your website for the busy season. Look for following posts over the next few weeks to make sure your website is ready for the rush.]

Ah, summer. The sun’s out, the weather’s warm, and flowers are in full bloom. It’s enough to make you feel like Julie Andrews in the Swiss Alps.

sound of music

That is, unless you’re in real estate. Then, summer is a certified mad house.

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John Merse

Behavioral Lead Targeting: Not Your Typical Lunch

Social media websites allow millions of users to engage in conversation.Traditionally, these sites are not meant as a hard sales tool, but it’s a great idea to use your social media network, customer relationship management platform, and remarketing strategies to listen to user conversations and learn more about your clients’ motivations.

tumblr_n3gf94PDx81smcbm7o1_500You can easily use social media or a CRM platform as a warm sales tool. Consider the BLT (yum). I know what you’re thinking: “what the heck does a delicious sandwich have to do with marketing?”

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Ariana Wammer

Our First New York Real Estate Website!

We are quite a happy bunch at Union Street Media this week. One of our clients, Coldwell Banker Whitbeck Associates, recently launched their brand new website. Here’s the big news: they are officially our first client in New York, and their website is our first New York real estate website.

Our first thought:

emma-stone-excited

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John Merse

Finding Local SEO Success with Recommended Searches

Your website’s recommended search tool is one of the most effective ways to gain local reach and drive qualified traffic to your website. You can use it to set up pages of listings that are hyper-local, even down to the neighborhood. You can also add geographically-focused introductory content to make your pages even more keyword-rich, useful, and relevant to local customers.

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John Merse

What Does Twitter’s New Redesign Mean for You?

Looks like Twitter is jumping on the photo-centric bandwagon. Earlier this month, Twitter presented a brand-new profile redesign that features a header photo, an overlapping profile photo, and a three-column layout. Sound familiar? You betcha. Twitter’s new redesign is remarkably similar to Google+ pages and Facebook’s timeline. The redesign is proof that images are quickly becoming the new vehicles of communication in the social media world.

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Elissa Giroux

How Effective Is Encouraged Registration?

You probably know the number of leads your website generates every month. You probably watch your inbox for them. But do you know the number of potential clients who visit your site without making that transition from visitor to lead? According to a study by Google, home buyers visit an average of three real estate sites before they make contact with a company. So how do you make sure visitors contact your company instead of moving on to seemingly greener pastures? Answer: forced or encouraged registration.

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