Tag Archives: Facebook

John Merse

Prepping Your Website for the Busy Season, Part 3: Connecting on Social Media

[This article is the third post of our four-part series on how to prep your website for the busy season. Look for the following posts over the next few weeks to make sure that your website is ready for the rush.]

We’ve already talked about market research for the real estate busy season and how to capture the influx of buyers and sellers online. Now, we’ll talk about something even more important: how to connect with those buyers and sellers on social media.

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Elissa Giroux

Meet the Sites: Social Media Marketing

Facebook and Twitter and Pinterest, oh my! If you’re a real estate agent looking to market yourself for potential clients, you might feel like you’re looking down the barrel of the social media marketing gun.

Here’s the good news: 92% of home buyers used the Internet to search for real estate in 2013. This number is continuously increasing. With that in mind, it’s crucial for real estate offices and agents to have a significant web presence. But a simple website does not a web presence truly make. Carefully managed social media profiles do a lot for your business; they round out your online brand, vastly improve your visibility, and increase website traffic and lead conversions.

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Elissa Giroux

Introducing Facebook Timeline Brand Pages

Facebook rolled out a completely new profile for brands called Facebook Timeline. Facebook users have already had access to Timeline on their personal accounts. The way you interact with your followers has changed, too. Brand Pages have become much more visual, with a new Cover Photo, and your posts can be highlighted differently.  While there are many new options for creativity and branding, it’s important to note the changes have undone some of the features from the last update.

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Union Street Media News

The State of Real Estate on the Web

In between reading exciting espionage thrillers and inspirational sporting biographies, I like to keep myself honest with a little online real estate statistics.

This month I delved into the National Association of REALTORS‘s Center for REALTOR Technology. To save you some time, I cherry picked what I believe to be the most interesting data and what it means for real estate professionals. (Skip to the bottom to get the data, but only if you leave a comment!) You can also view the full report here

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Union Street Media News

Top 10 Tips for a Realtor Online

I’m often asked by real estate clients, what they can do to drive traffic to their site to get more leads. It’s a simple question but with no one simple answer. There is no secret sauce or silver bullet. In my experience, it’s about hard-wiring various marketing techniques into your daily or weekly schedule.

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John Merse

Updates To Facebook Fan Pages

What Does It Mean For Internet Marketing?

Facebook Fan Pages are used by businesses to interact with their customers online.  This is the first time Facebook has rolled out changes that bridge the gap between personal and business pages. There are a few new features that will help you manage communication and increase engagement. We’ve taken the time to outline some of the changes and what you will be able to do with them.

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