When you build a website for your real estate business, it’s tempting to let go of the reins once it goes live. After all, you just spent a considerable amount of your time and energy building a branded site for your company. Time to move onto the next big thing. “Set it and forget it” like a rotisserie chicken cooker. Right?
Wrong. “If you build it, they will come” only exists in Field of Dreams.
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CommentsMistakes happen. Especially on social media. The obvious first step for your social media strategy should be to prevent these mistakes from happening in the first place, but you should also have a solid strategy to put out social media fires quickly and efficiently.
In this post, we’ll go over some common social media snafus and tell you how to handle them.
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CommentsIf you don’t have set goals for intangible marketing strategies (like blogging and posting on social media), then you’re bound to fail. Seem harsh? There’s a couple of reasons for that: 1) goals help you work toward an objective; 2) goals help you figure out how successful your efforts are.
But how do you set goals – and determine the ROI – for the intangibles? Let’s dig in.
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CommentsThink of your favorite brand.
Think of Apple. Nike. Red Bull. Besides multi-million dollar profits, these companies all share one common characteristic: a strong brand voice. In fact, your favorite brand’s voice is probably part of the reason for why you like them so much.
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CommentsEvery real estate agent wants to boost their sales numbers. The problem is this: too many agents stick to outdated strategies for nurturing leads, and their sales numbers take a hit in the process. So how can you capture more sales through better lead engagement? We’ve spent the last few years tinkering with lead generation strategies, and we came up with a proven list of ways to nurture your leads into successful sales.
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Comments[This article is the third post of our four-part series on how to prep your website for the busy season. Look for the following posts over the next few weeks to make sure that your website is ready for the rush.]
We’ve already talked about market research for the real estate busy season and how to capture the influx of buyers and sellers online. Now, we’ll talk about something even more important: how to connect with those buyers and sellers on social media.
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CommentsOne of the biggest challenges that real estate agents face is marketing their listings to a wide audience. Some agents try their darndest to spread the word about new listings, price reductions, and featured properties, but no one responds. Nothing. Crickets. They don’t seem to take notice, or worse: they ignore an agent’s promotions altogether. In fact, the whole process can feel a little one-sided.
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CommentsSocial media websites allow millions of users to engage in conversation.Traditionally, these sites are not meant as a hard sales tool, but it’s a great idea to use your social media network, customer relationship management platform, and remarketing strategies to listen to user conversations and learn more about your clients’ motivations.
You can easily use social media or a CRM platform as a warm sales tool. Consider the BLT (yum). I know what you’re thinking: “what the heck does a delicious sandwich have to do with marketing?”
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CommentsLooks like Twitter is jumping on the photo-centric bandwagon. Earlier this month, Twitter presented a brand-new profile redesign that features a header photo, an overlapping profile photo, and a three-column layout. Sound familiar? You betcha. Twitter’s new redesign is remarkably similar to Google+ pages and Facebook’s timeline. The redesign is proof that images are quickly becoming the new vehicles of communication in the social media world.
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CommentsWe live in a visual society. Don’t just take my word for it; look around you. TV commercials, art galleries, the family photos on your office desk… even graffiti tags. We come into contact with visual appeals every day of our lives. So why shouldn’t we incorporate visual media into our marketing plans? Every real estate agent out there knows the importance of the visual quality of a home and its community. In fact, it’s often said that a home buyer makes all of their first impressions of a home on the walk from their car to the front door. Knowing the power of these visual cues, why not take advantage of it?
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