Tag Archives: Social Media Marketing

Elissa Giroux

Meet the Sites: Social Media Marketing

Facebook and Twitter and Pinterest, oh my! If you’re a real estate agent looking to market yourself for potential clients, you might feel like you’re looking down the barrel of the social media marketing gun.

Here’s the good news: 92% of home buyers used the Internet to search for real estate in 2013. This number is continuously increasing. With that in mind, it’s crucial for real estate offices and agents to have a significant web presence. But a simple website does not a web presence truly make. Carefully managed social media profiles do a lot for your business; they round out your online brand, vastly improve your visibility, and increase website traffic and lead conversions.

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Elissa Giroux

How to Make Google Local Work for You

If you’re an avid ‘Googler’, as most people these days are, you may have noticed a few shifts in the way Google displays your results. Of course, there are still the ads up top and on the right, but some big changes have been made to the way organic results are displayed. Instead of a list of large companies that have their SEO caps on straight, you come across another type of result with addresses, telephone numbers, and reviews right on your search page. This is the new Google.

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Ben & Jerrys Twitter Cover Photo
Elissa Giroux

How To Update Your Twitter Cover Photo

Twitter recently added custom cover photos to user profiles, making them much more visually-oriented.  While Twitter is using the same name Facebook uses for its header images, this version of the cover photo is a little different.  Users can now add an image to the top of their profile which sits behind their profile picture and bio.

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Elissa Giroux

Pinterest for Brands

Over the past few months, Pinterest has exploded in the social media world.  While the majority of its users thus far have been women in their 30’s-50’s who love crafting and planning weddings, things have changed a bit, now that more people are using the site.  Brands have begun tapping into this market with subtle product promotion and brand identity creation.  If your company has a product or service that relates to women of this age and interest, you should get on Pinterest right away.

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Elissa Giroux

Introducing Facebook Timeline Brand Pages

Facebook rolled out a completely new profile for brands called Facebook Timeline. Facebook users have already had access to Timeline on their personal accounts. The way you interact with your followers has changed, too. Brand Pages have become much more visual, with a new Cover Photo, and your posts can be highlighted differently.  While there are many new options for creativity and branding, it’s important to note the changes have undone some of the features from the last update.

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Elissa Giroux

Google+ Branded Pages – Tips for Engaging With Your Customers

Although Google+ is still in the beginning stages of its life, it has captured the attention of some major companies and social media lovers.  When branded pages were finally launched at the beginning of November, brands such as Pepsi, Cadbury, and Jet Blue were quick to jump on board and create some really interesting content.  Because the few people using it are so social-media-savvy, they have been asking for real engagement and conversations from these companies.  The brands who have experimented with the features offered by Google+ have been quite successful and have caught the attention of their customers.

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Katie Lance

Don’t Miss Agent Reboot Boston – Oct 26th

85% of the agents we work with tell us that they need to get better at social media and technology tools.

I am super excited to be bringing Agent Reboot back to Boston this year. We have been traveling around the country, bringing Agent Reboot to 24 cities this year and the feedback has been phenomenal.

Agent Reboot Boston
October 26, 2011
Hynes Convention Center

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Union Street Media News

The State of Real Estate on the Web

In between reading exciting espionage thrillers and inspirational sporting biographies, I like to keep myself honest with a little online real estate statistics.

This month I delved into the National Association of REALTORS‘s Center for REALTOR Technology. To save you some time, I cherry picked what I believe to be the most interesting data and what it means for real estate professionals. (Skip to the bottom to get the data, but only if you leave a comment!) You can also view the full report here

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Union Street Media News

Good Netiquette in a Multi-Channel World

Recent events in politics testify to the blurring of lines between the off-line and online world.

Despite the rapid adoption of new modes of communication, the old rules of etiquette still apply. I would argue it’s as important as ever, with even more social pitfalls coupled with actual less human interaction as a ballast.

Like me, most of you reading bounce between personal and business social media , email accounts, blog comments and website feedback. In addition, we have off-line communications to have to negotiate on top of that. That’s a lot of communication with their own nuances to get right and one size does not fit all.

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