In the last few months, we’ve had the privilege at Union Street Media of launching several new real estate websites. Many of these have been built on our new Enhanced and Premium platform, and we are excited to show these new and refreshed websites. Read on to see our very latest!
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For many businesses, launching a website feels like the finish line. You’ve worked hard to have a final product and you’re excited to move on to other things. Unfortunately, there is no simple finish line for web success. It’s important to celebrate a website launch, but the true test of your website is how well it works for you in the long run (how many new customers, donors, or volunteers it brings in, how much you grow your email list, how many new leads you’ve gotten). Having a site that works for you and makes you money doesn’t just happen on its own. What was true for Smith Barney in 1986 in the above video (go to the 20 second mark) is true for keeping your website up to date now. Old fashioned hard work pays off, even if the tools and strategies you must learn to use in the cutting edge of the web are far from old-fashioned.
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CommentsIf you’re reading this, you’ve probably noticed the change already. Things have been spruced up around here. We have taken our own advice and you are now looking at a revamped and redesigned Union Street Media website. Why? As we advise all of our clients to do, we took a good hard look at our business goals and used that as a starting point to make sure that our website conveyed the overall strategy behind what we do for our clients’ websites – generate traffic, engage site visitors and convert visitors into customers – through fresh, engaging content, navigation and visual aids.
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CommentsI discovered this affront to the Real Estate profession recently, as I was gathering material for an upcoming presentation on using video to increase online user engagement.
One of the things that I like to do in the beginning of my presentations is define a baseline of interaction. As a website owner, you know where you want people to end up when they visit your site. (If you don’t, then stop paying your hosting fees!) But before you can effectively drive people toward that goal, you need to figure out what they are thinking when they arrive: What are they looking for? What are they not looking for?
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CommentsOver the last month, the Union Street Media web development team has been hard at work launching a wide variety of sites for new and existing clients. After putting in hundreds of hours of our time and our clients’ time, we are pleased to add the following sites to our portfolio.
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CommentsWe’ve all heard the old cliché “Write what you know.” I decided to take a different approach with this article, and address something I very recently learned and tie it into something I know well. As it turns out, remodeling a kitchen isn’t so different from building a new website.
Not long ago my husband and I decided to do a complete kitchen overhaul in preparation for putting our condo on the market. Out with the old tiling, the outdated cabinets, the stained countertops. It was time to make serious updates. Looking back, I see that I was actually in my element in this new experience. Let me demonstrate….
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CommentsReal estate websites should be so much more than MLS information and a contact form. An effective real estate website should not only sell the services of the office or agent, it should sell their personality and their expertise in their market area.
To illustrate this, let’s imagine a person is looking to buy a property in your market area but does not have a particular affinity to any office. This person visits two different websites in their search process. Each of these websites is built on the same web platform, using the same basic functionality and layout. If the structure and functionality are all identical, the element that will distinguish one site from another is the portrayal of the agent’s personality, experience and knowledge of the real estate market. By giving people more information, you give them more opportunities to connect with you on a personal level.
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CommentsHere at Union Street Media, we get to watch projects go from idea to reality on a regular basis. These are some of the newest sites that we’ve launched online as well as some of the older sites we’ve recently redesigned.
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CommentsSince the last site launch post, Union Street Media has been busy with a variety of exciting projects:
New Hampshire real estate agency Prudential Spencer Hughes is a long time client of Union Street Media. They went for a redesign to update the look of their website. They’re also continuing with our Report Recommend Revise Internet Marketing services to ensure the site’s high level of performance.
Overland Summers is a teen adventure program that offers a variety of lifetime experiences to youth. Their offerings include hiking & biking excursions, writing programs, language immersion programs, and more. Overland came to us wanting a redesign that would better express the incredible programs they offer. They are also marketing their website through Union Street Media’s RRR Program.
Eve Thompson is a Reston, VA, realtor who has been utilizing our Internet Marketing services for some time. Eve made the decision to have Union Street Media build a brand new website that reflects the “new urban” appeal of Reston. Our Internet Marketing team continues to work with Eve on her online marketing efforts through the RRR program.
The Burlington Tennis Club is a member-owned, non-profit recreational club located in Chittenden County, VT. They came to Union Street Media wanting to keep up with the times, and attract younger members with a cleaner, better designed website. Their goal was to shift their advertising focus from traditional methods to include more digital marketing.
Located in Greenwich, CT, Brunswick School is a college preparatory day school for boys in grades Pre-Kindergarten through 12. Brunswick needed a fresh, new design for their site that provided easier navigation for potential students, their parents, and alumni. Union Street Media gave them the functionality they desired in a professional and aesthetically pleasing package.
Bullrock Corporation has been in construction management and real estate development since the early 1980s, and in 2000 they became involved in the senior living business. Bullrock Corporation came to us needing a website that provided clear information about their services, targeted potential customers, and provided a professional representation of their business.
Union Street Media is proud to add each of these sites to our evolving portfolio of clients!
CommentsUnion Street Media has a lot of exciting new website launches this month:
From the Upper Connecticut River Valley region of Vermont and New Hampshire, James Becker provides custom furniture, reproduction furniture, and his own original designs. Jim provided USM with excellent photography and site copy. We were able to put it all together to create an awesome looking site for Jas. Becker Cabinetmaker Inc.
All of the agents at Ski Home Realty are avid skiers and snowboarders, making them experts in Mount Snow region real estate. They needed a fresh new design and content to reflect their expertise. From their office at the base of Mt. Snow, Ski Home Realty provides quality townhouses, condos, vacation rentals, and more to those looking for an exciting Vermont snow adventure.
Chip Craig and the team at GreyBeard Realty are based in the mountains of Western North Carolina. As longtime Union Street Media clients, the came back to us to refresh their site to make it more functional and user-friendly. We were happy to help out in the process and are proud of the results!
The Aloha Foundation on Lake Fairlee in Vermont is another longtime Union Street Media client that relaunched their site with us this past month. After visiting the site, you’ll see why we’d love to go back to camp for a summer!
The Green Castle Estate House is an intimate vacation villa on a remarkably beautiful and historic plantation in the Jamaican countryside. Green Castle brings together diverse stakeholders that are committed to a positive future. They specialize in eco-friendly vacations and they needed a clean new design to illustrate the gorgeous environment Green Castle inhabits.
The Burlington Climate Action Plan is helping the City reduce emissions to 80% below what they were in 2007 by 2050. The BCAP needed a more functional website to make their plan more widespread and easier to find on the internet.
The Church Street Marketplace is an award winning open air mall that is a hub of activity. Union Street Media gave this Burlington cultural center a new design so web surfers can easily find out more about the various stores, restaurants, and events that make Church Street such a downtown hot spot. Visitors of Burlington can also find information about history, directions, parking, and store hours.
At the Putnam Indian Field School in Greenwich CT, children build positive relationships, grow in independence, develop skills, and gain knowledge in areas that interest them in a warm and nurturing environment. The redesigned website allows new families and returning ones to have easy access to PIFS information and enriching programs.
All of these sites are proudly welcomed to our expanding portfolio. If you want your website to better represent your business, contact Union Street Media today!
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